To do the right thing we need:
Who we are?
With vast experience in strategic marketing & creativity, sustainability and brand innovation, we are globally recognized and established leaders, keynote speakers & experts in revitalizing big and small brands through purpose-led co-creation.
We have proven through our unique Agile Co-Creation Method® that human centric campaigns deliver outstanding results.
From iconic confectionery brands to healthcare, sports, music & even small communities in the Italian Alps, our strategic counsel has been the foundation for branding success across the world.
For us, co-creation brings to life the voice of the consumer and their local communities to more effectively drive sustainable behavior change coupled with increased marketing ROI and we are on a journey to continuously help marketers rethink brand strategy that effectively creates a better future for all of us.
We are a group of seasoned brand strategists who have discovered a method for brands to thrive in adversity and we want YOU to be the main benefactor of StoryMaking 4 Good.
Our team has deep expertise across FMCG, Technology, Healthcare, Sports & Lifestyle brands in collaboration with Google’s Marketing Academy, Stanford’s School of Business, NYU Stern University, ESADE and IESE.
StoryMaking 4 Good, S.L. (S4G) is a breakthrough methodology and a brand & business strategy program that enables co-creation for good growth at the speed of culture with big and small brands, now also used at the ESADE, IESE & the ANA training faculties to empower marketing & sustainability leaders successfully unleash the power of co-creation.
We look forward to co-creating with your brand or business a better future for us all!
Best-in-Class Marketing: the sweet spot
Why Co-Creation matters?
Brand storytelling practices combined with traditional advertising channels continue to lose effectiveness because most campaigns have become intrusive and lack a clear purpose or consumer connection beyond selling.
This is why the era of “one-size-fits-all” campaigns is clearly over.
The need for brands to engage people in a dialogue is crucial, in fact, this challenges marketers to overcome 4 key issues:
(1) content saturation, (2) increased social and eco-anxiety, (3) distrust, and (4) increasing financial scrutiny to drive ROI.
Brands and marketers answering this call to co-create are fast becoming category leaders.
Co-creation is now at the heart of better marketing and is a key to providing meaningful interactions with consumers, co-delivering content in a way that is relevant, timely and authentic.
The Co-Creation Method® has effectively proven to drive user generated content at scale with a 2X Marketing ROI backed by extensive research & inspirational case studies from our clients in collaboration with the ANA, The World Advertising Research Company, Cannes Lions & Sustainable Brands.
Unleashes a 2X Marketing ROI*
via Creativity for Good Growth
Co-Creation is @ the heart of best-in-class marketing building meaningful interactions relevantly, timely & authentically
The Agile Co-Creation Method
What’s in it for you ?
Innovate via The Agile Co-Creation Method® to your brand or business in order to scale & accelerate business growth across people, planet & profit
The 6 Drivers of Co-Creation
Our Promise
Core Benefits
Improve Brands Storytelling Effectiveness
Increase Marketing ROI
Accelerate sustainable behavior change