To do the right thing we need:
Who we are?
With vast experience in strategic marketing & creativity, sustainability and brand innovation, we are globally recognized and established leaders, keynote speakers & experts in revitalizing big and small brands through purpose-led co-creation.
We have proven through our unique Agile Co-Creation Method® that human centric campaigns deliver outstanding results.
From iconic confectionery brands to healthcare, sports, music & even small communities in the Italian Alps, our strategic counsel has been the foundation for branding success across the world.
For us, co-creation brings to life the voice of the consumer and their local communities to more effectively drive sustainable behavior change coupled with increased marketing ROI and we are on a journey to continuously help marketers rethink brand strategy that effectively creates a better future for all of us.
We are a group of seasoned brand strategists who have discovered a method for brands to thrive in adversity and we want YOU to be the main benefactor of StoryMaking 4 Good.
Our team has deep expertise across FMCG, Technology, Healthcare, Sports & Lifestyle brands in collaboration with Google’s Marketing Academy, Stanford’s School of Business, NYU Stern University, ESADE and IESE.
StoryMaking 4 Good, S.L. (S4G) is a breakthrough methodology and a brand & business strategy program that enables co-creation for good growth at the speed of culture with big and small brands, now also used at the ESADE, IESE & the ANA training faculties to empower marketing & sustainability leaders successfully unleash the power of co-creation.
We look forward to co-creating with your brand or business a better future for us all!
50+
years building brands
200+
ROI & Brand Growth acceleration campaigns delivered
1
of-its-kind innovation framework: The Agile Co-Creation Method®
6
Companies adopted our method
What is the StoryMaking 4 good sweetspot?
Why Co-Creation matters?
Brand storytelling practices combined with traditional advertising channels continue to lose effectiveness because most campaigns have become intrusive and lack a clear purpose or consumer connection beyond selling.
This is why the era of “one-size-fits-all” campaigns is clearly over.
The need for brands to engage people in a dialogue is crucial, in fact, this challenges marketers to overcome 4 key issues:
(1) content saturation, (2) increased social and eco-anxiety, (3) distrust, and (4) increasing financial scrutiny to drive ROI.
Brands and marketers answering this call to co-create are fast becoming category leaders.
Co-creation is now at the heart of better marketing and is a key to providing meaningful interactions with consumers, co-delivering content in a way that is relevant, timely and authentic.
The Co-Creation Method® has effectively proven to drive user generated content at scale with a 2X Marketing ROI backed by extensive research & inspirational case studies from our clients in collaboration with the ANA, The World Advertising Research Company, Cannes Lions & Sustainable Brands.
Unleashes a 2X Marketing ROI*
via Creativity for Good Growth
Co-Creation is @ the heart of best-in-class marketing building meaningful interactions relevantly, timely & authentically
Increase Social Impact
Hershey’s Celebrates Women
Protect Bio-Diversity
Amarula #NameThemSaveThem
Supply Chain Transparency
Tribute to Coffee ‘Farmers’
Celebrate Diversity
Smirnoff #LoveWins
The Agile Co-Creation Method
What’s in it for you ?
Innovate via The Agile Co-Creation Method® to your brand or business in order to scale & accelerate business growth across people, planet & profit
The 6 Drivers of Co-Creation
Our Promise
Core Benefits
Improve Brands Storytelling Effectiveness
Increase Marketing ROI
Accelerate sustainable behavior change
Some case studies
Our Services
MARKETING INNOVATION CONSULTING
SUSTAINABLE BEHAVIOR CHANGE STRATEGIES
MARKETING CAPABILITIES DEVELOPMENT
CO-CREATION COMPANY EVENTS & INSPIRATIONAL KEYNOTE SPEAKERS